Technology Transformation is sweeping the retail industry at a very fast pace. Today’s consumers are much better equipped, informed and more connected than ever digitally and / or otherwise. They are demanding more mobile shopping, personalized service and instant gratification. With a host of disruptive technology and approach such changes are giving rise to a host of innovations around omni-channel retailing, mobile apps, customer data mining, responsive supply chains and cutting-edge in-store self-help technologies.
As retailers continue to see rapid shifts in customer demands, competitors’ capabilities and available technologies, the pressure for effective omnichannel transformation has become critical for retailers and their dependence on right technology partners is also dynamically changing. Every retailer is investing, but to know which capabilities are most important and how do retailers build them out depends a lot on the experience of the relevant consultants in the market offering their services.
ITVANTAGE with their consultants help retailers to find the right path to omnichannel adoption for their brand, based on their customers, competitors and physical and digital assets. Such engagements ultimately evolves in finding the right mix of stores, mobile, digital marketing and CRM capabilities.
What ITVANATGE Provides
ITVANTAGE can provide consultants and services in the following areas:
Digital Strategy and Roadmap
Keeping the importance of a digital/omnichannel strategy our consultants have the right experience we help create customer-focused transformation strategies that fit our clients’ organizations, with roadmaps that deliver benefits all along the way and allow ample opportunities to learn from customers.
Cross-Channel Integration
With the importance of seamless experience in a customer’s journey across multiple touch points, retailers need to overhaul their supply chains, site and store operations, marketing, merchandising and much more. Our consultants’ extensive experience in cross-channel integration (e.g. Buy online pick-up in‑store) will help shape the holistic approach to be taken to enables our clients to serve their customers better and avoid potential pitfalls.
e‑commerce Replatforming
With a rapid change in technology and adoption of social media retailers are increasingly relying on digital channels to achieve higher sales and hit high growth targets, but outdated platforms no longer serve the diverse needs such as international, microsites, responsive web design and business user controls. Our consultants can partner with retailers to evaluate their options and implement the right tools, business processes and organizational changes to enable their digital commerce vision.
Product Management
Over a period of time many retailers have developed or adopted products on e-commerce and have managed a greater degree of maturity and refining their offerings. Our consultants with the right Product Management experience can help retailers achieve greater growth by identifying opportunities to optimize customer experiences and e‑commerce operations
Mobile
Though mobile capabilities have its own necessity and overheads without measurable benefits, it has its upside in delivering better customer experiences and more efficient retail management. Our consultants can help retailers focus on selecting the right platforms and designing mobile websites and apps so as to help them achieve a better approach to meet their business goals.
International Commerce
With cutting edge technology International e‑commerce enables retailers to drive incremental sales and rapidly test new markets and gain reasonable market share with relatively little capital investment. Our consultants’ partners with retailers to build global commerce capabilities that are localized to the needs of the markets served.
Digital Marketing
With more demanding digital customers who have better access to multiple channels there is a greater strategic need to drive traffic and enhance customer engagement, and there is greater for retailers to understand their customers and ensure relevant messaging across all channels. With a rich connect with consultants with expansive analytics and retail experience they can help retailers optimize their digital marketing, loyalty and CRM investments to yield the best returns.
Agile Delivery
The very nature of technology landscape in retail sector demands that the retailers gets new capabilities to market in a very short span of time, the sooner they can measure impact and make refinements the better will be ROI and adoption of the technology. The agile delivery methodology adopted by our consultants helps bringing together business, creative and delivery teams to create top retail experiences.