Media, Entertainment & Information Services

The Media and Information industry needs to address shifts in technology, demographic preferences, and ubiquity of mobile devices. Our consultants help companies cross over from legacy technology to digital offerings, while rebooting enterprises with new processes and systems. With a boom in online media users – the early players are creating new revenue opportunities and one can see the impact of disruptive technologies and benefits that both the consumer and provider may derive from such digital consumption.

Client Challenges

With the ever increasing complexities in product distribution channels organizations need to be agile in addressing this while maintaining the current revenue streams, reducing costs and increasing flexibility. As a result some of the major challenges faced by the industry include the following:

  • Loss of revenue from the traditional outlets
  • Need to adopt and leverage new distribution channels
  • Have dynamic Go To Market strategy
  • Create and Innovate new Disruptive technologies
  • Reducing cost of effective delivery of content, information, advertising and services anytime, anywhere
  • Dealing with disparate and non-integrated IT systems landscape

Our consultants understand these challenges and provides solutions that not only improve business efficiencies but also aid business transformation.

What ITVantage Provides

ITVanatge provides services for end-to-end content value chain solutions and services for the media and information services industry. The expertise of our consultants can help from content creation and management to publishing and distribution, they have the capabilities to build, deploy and support the appropriate solutions to meet your needs.

Our domain-based offerings comprise solutions, platforms and consulting services, including the following:

Advertising and New Media

  • Advertising platforms, self-service advertising, online and mobile advertising
  • Multi-channel distribution (B2B)
  • Trafficking and ad sales
  • Media planning and buying

Broadcasting and Cable

  • Broadcast management systems and syndication systems
  • Business consulting and media advisory services
  • Rights and contract management systems
  • Enterprise content management systems and editorial collaboration platform

Entertainment (Film, Music and Gaming)

Theatrical distribution analytics, customer and product insights, and category management

  • Enterprise systems and business intelligence 
  • Participation and residuals
  • Content monetization solutions and services


  • Content creation, XML content transformation, content authoring and editorial systems
  • Custom book publishing, and learning and knowledge management systems
  • Subscription management, e-commerce, distribution and analytics solutions
  • Assessment creation, delivery, administration, scoring and reporting solutions

Information Services

  • Integrated workflow management and editorial systems
  • Content acquisition, ingestion and authoring solutions
  • Content digitization, standardization, centralization and management solutions
  • Information analytics, reporting and circulation systems
  • BPO and KPO services for content collection, quality-control and finalization

We provide horizontal solutions and services in the following areas:

Digital Enterprise Solutions

  • Digital Transformation and Media Roadmap
  • Digital Media Asset Management
  • Digital Publishing Platform
  • Digital Consulting

Mobility Solutions and Services

Cloud Services

Connected Marketing Solutions

Infrastructures Services

Enterprise Solutions

IT Services

BPO Solutions

Business Value

With our strong domain experience and our capability to provide end-to-end service for the media and information services industry, we can be a strategic long term IT partner for our customer and realize an enhanced Return on Content. 

Working with ITVantage we enable you to derive impressive benefits, including the following: 

  • De-risked ERP investments with the certainty of delivery
  • Optimized digital media processes and identification of areas for investment in digital media efficiencies through next-generation software development best practices to invest once and use multiple times
  • Consolidation of disparate systems that are getting in the way of efficient business practice
  • Capability to implement change quickly and seamlessly resulting in efficient processes and flexible IT capabilities